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Hunt & Hunt
Monday, January 15, 2007
Hunt & Hunt welcomes in a brand new day
Related Document: MediaRelease150107.pdf

Sydney, 15 January 2007 – National commercial law firm Hunt & Hunt has kick-started the new year by launching a revitalised brand and new visual identity.

'Corporate simplicity' is the overall theme. Hunt & Hunt Marketing Director, Jacqueline Burns, said the look is fresh and innovative, with a clean and uncomplicated delivery.

The firm's iconic 'archer' has been retired, and it has dropped the descriptor 'lawyers' from its logo.

"In the Australian legal market, our firm is regarded as a less complicated alternative to other national firms. Though we are structured in much the same way as our competitors, we are not hindered by layers of politics, policy or procedure. We're easier to do business with as a result", says Burns.

In refreshing its brand, Burns says the firm was mindful of not throwing the baby out with the bath water.

"We are proud of our history and consciously retained links to our heritage. However, we needed to update our identity because our look had become out-of-step with our brand proposition", explains Burns.

Hunt & Hunt intends to use the rebrand to promote its commercial, property and insurance businesses.

Daemon Group was the brand agency appointed by Hunt & Hunt.

"We favour partnership relationships", says Burns. "That includes trusting the recommendations made by those we are already doing business with. In this case, Daemon was recommended to us by our public relations firm, Sefiani Communications".

Hunt & Hunt's new identity has also been replicated by its Queensland office, Macrossans Lawyers.



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