The landscape of digital discoverability has shifted significantly from the fundamentals of SEO and search practices that were the rule before 2023. With the rise of AI, through models like Google's Gemini, search, content optimisation, and discovery have been transformed, reshaping how organisations, including law firms, position themselves online. 

In this session, we'll be joined by Dom Carter and Huw Rosson at Serotonin, a leading performance marketing and branding agency, who will provide an overview of current and future SEO trends, tactics, how AI is disrupting traditional search, and offer practical strategies law firms can use to level up their marketing and business development initiatives.

Please contact James Hill for more information.